It started with a custom build. It was supposed to be a one-off.
Then the same conversations kept happening. Filmmakers with finished work looking for a clean path to sell direct. Creators with hundreds of thousands of subscribers earning under $2,000 a month from audiences they'd spent years building. Agencies running releases across half a dozen tools that were never designed to talk to each other.
The infrastructure gap was obvious. So we built the product version of what that release proved out . Software any filmmaker, creator, or partner can run, release after release.
Cinesoft Inc. is a direct-to-fan video commerce company founded in 2026 and based in Denver, Colorado. We build branded storefronts where your audience can rent or buy your film directly from you. You keep ownership of your work and your audience data.
Cinesoft was founded by Brad Edelson, who spent a decade building and operating large-scale digital and video platforms. He leads product, technology, and operations.
Cinesoft started by building direct-to-audience sites for films such as Andrew Callaghan's Dear Kelly. Filmmakers with real audiences kept asking for the same thing: a clean way to sell their film directly to their fans and keep the relationship. So we turned that work into a platform any filmmaker can use.
Questions? Email Support@cinesoft.io.
The team
Founder & CEO
A decade building and operating large-scale digital and video platforms. At Cinesoft, Brad leads product, technology, and operations. Focused on giving filmmakers infrastructure they don't have to think about, so they can focus on the release.
Senior Advisor, Partnerships
Ten years at WME across talent, agencies, and studios. Ben shapes Cinesoft's partner distribution strategy and keeps the product grounded in how the industry actually buys and operates.
